The phrase references institutions in a particular geographic location that supply discounted costs on drinks and/or meals objects throughout a delegated interval, usually within the late afternoon or early night. For instance, a restaurant could promote diminished costs on appetizers and drinks from 4 PM to six PM, attracting patrons looking for value-priced choices.
Such promotions are essential for companies, driving elevated buyer site visitors throughout historically slower durations. Traditionally, this advertising and marketing tactic advanced from efforts to spice up income between peak lunch and dinner occasions. The observe gives customers with alternatives for socializing and experiencing native culinary choices at diminished prices.
