The phrase identifies places inside a particular geographical space that provide discounted costs on drinks and appetizers throughout designated instances. For instance, an institution would possibly supply half-price cocktails and reduced-price snacks between the hours of 4:00 PM and seven:00 PM, attracting patrons in search of reasonably priced choices.
This apply advantages each companies and shoppers. Institutions can enhance income throughout sometimes sluggish durations and entice new prospects. Shoppers, alternatively, can get pleasure from social gatherings and discover totally different venues with out incurring important expense. Traditionally, this sort of providing emerged as a method to spice up mid-afternoon or early night gross sales.