The phrase identifies a particular sort of American whiskey, particularly the range produced underneath the Evan Williams model identify which is taken into account to be of superior high quality inside its product line. It represents a perceived peak of high quality or desirability among the many numerous choices from a specific distillery, primarily based on subjective components akin to taste profile, smoothness, or total consuming expertise. For instance, throughout the Evan Williams vary, sure restricted version single barrel bottlings is likely to be thought of to fall underneath this descriptor.
The identification of a top-tier product inside a model carries vital weight for each customers and the distillery itself. For customers, it serves as a information to navigating the product line, highlighting probably superior style or worth propositions. Traditionally, this kind of distinction has been necessary for constructing model loyalty and inspiring repeat purchases. The existence of a highly-regarded expression may elevate the notion of your entire model, even benefiting gross sales of extra entry-level choices.
