The class encompasses underarm hygiene merchandise formulated primarily with substances sourced from nature, meant to be used by males. These formulations goal to mitigate physique odor by way of mechanisms similar to absorbing moisture, neutralizing odor-causing micro organism, and offering a nice scent derived from important oils or different botanical extracts. An instance is a deodorant stick containing charcoal powder, coconut oil, and tea tree oil, marketed as a wholesome different to traditional antiperspirants.
The growing demand for these merchandise stems from a rising consciousness of the potential well being dangers related to artificial chemical substances generally present in typical deodorants and antiperspirants, similar to aluminum compounds and parabens. Shoppers are additionally drawn to the perceived environmental advantages, as these merchandise usually make the most of sustainable sourcing and eco-friendly packaging. Traditionally, pure options have been restricted and fewer efficient, however developments in formulation have considerably improved efficiency and client satisfaction.