The phrase identifies a selected class inside the broader whiskey market: bourbon whiskeys which are thought-about to be of top quality and obtainable for buy at or close to a worth level of fifty United States {dollars}. This phase of the market balances affordability with perceived excellence, representing a candy spot for a lot of customers.
This worth vary is critical as a result of it typically represents a trade-off between entry-level and ultra-premium choices. Shoppers discover worth in bourbons at this worth for each private enjoyment and gifting functions. Traditionally, the provision of high quality bourbon at accessible worth factors has contributed to the spirit’s widespread recognition and sustained demand.