The phrase signifies institutions inside New York Metropolis that provide superior brunch menus accompanied by limitless alcoholic drinks, sometimes for a hard and fast worth inside a particular timeframe. This providing combines the noon meal with free-flowing drinks, typically mimosas, Bloody Marys, or related brunch-appropriate cocktails. It caters to patrons in search of a celebratory and relaxed eating expertise.
Any such eating expertise has gained appreciable recognition on account of its worth proposition and social attraction. It offers a fixed-cost setting for prolonged gatherings, permitting diners to get pleasure from each meals and drinks with out fixed monitoring of particular person costs. Its historic context is rooted within the broader brunch tradition, which has advanced from a leisurely weekend meal to a big social occasion. The addition of limitless drinks amplifies the celebratory facet, making it a very enticing choice for particular events and weekend gatherings.
