The phrase identifies optimum durations for discounted food and drinks choices at institutions inside a particular Texas metropolis. These promotional durations intention to draw patrons throughout historically slower enterprise hours, sometimes within the late afternoon and early night. For instance, a restaurant may provide half-price appetizers and reduced-price cocktails between 4 PM and seven PM on weekdays.
These promotional durations present financial benefits for shoppers looking for reasonably priced eating and socializing alternatives. Companies profit by way of elevated income throughout off-peak instances and enhanced model visibility. Traditionally, these choices emerged as a technique to spice up gross sales and create a vibrant ambiance following the tip of the normal workday.